Coogi was founded by Jacky Taranto in Melbourne in 1969. The label was originally called Cuggi and changed its name to Coogi in 1987. Its sweaters stood out immediately for their almost painterly mix of colours, yarns and stitches, giving every piece a texture you can actually feel.
Coogi went global in the 1990s. From 1994 The Notorious B.I.G. made the multicoloured sweater his signature, name-checking the brand in his hit 'Big Poppa'. Ever since, a vintage Coogi sweater has been shorthand for 90s hip-hop style. The label was sold in 2002 and relaunched in 2014, but collectors still hunt above all for the original pieces.
The label tells you a lot about a Coogi's age: if it still carries the old Cuggi name, the piece dates from before the 1987 name change. Every piece is one of a kind, so once it's gone, it's gone. For more men's knits, browse men's vintage knitwear; plenty of women wear a roomy Coogi as an oversized jumper too.
A Coogi sweater is the centrepiece of any outfit, so keep everything else simple: dark jeans, plain trousers from men's vintage trousers or a straight skirt. Prefer something slightly quieter from the same era? Take a look at Carlo Colucci, another label known for textured knits.
Thanks to the dense, textured knit, Coogi sweaters are heavy and often generously cut. That's why we list chest width and length on every product and pass on the size label when it's still there. Hand wash or use a wool cycle, dry flat and store folded. We check every piece for loose threads, pilling and fading and describe what we find honestly. Store it in a cotton bag rather than plastic, so the yarn can breathe and the colours stay vivid.
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