In the heart of Amsterdam, tucked between canals and stones, two local vintage havens that celebrate the past invite you to step into another era: Rumors Vintage & Design and We Are Vintage. 

We Are Vintage
Eerste van Swindenstraat 43 & Kinkerstraat 193, Amsterdam

One year after Rumors opened its doors, We Are Vintage was born: founded in 2012 by the Rumors' owner and his best friend. Two born-and-raised Amsterdammers who grew up as young boys in Oost, the neighborhood where they now run their own store. One year later, the Kinkerstraat location followed.

At We Are Vintage, the decades stretch from 70s streetwear swagger to 90s cool-girl confidence and Y2K summer. We Are Vintage is playful, ever-changing and full of surprise. You’ll find everything from oversized denim jackets and retro sportswear to haute couture brands and party dresses with just the right amount of drama and lots of vintage accessories. Men’s and women’s clothing, shoes and bags: all refreshed daily. Vintage for everyday wear and unexpected moments. For festival fits, date nights or simply being the best-dressed at the brunch. 

Over the years, the owners built an amazing team from managing directors and managers to creatives and dedicated (retail) staff: many of whom have been an integral part of the company for years, some even for over a decade. Every day, these talented people bring more than just a skill: they bring positive energy, a deep love for vintage and eye for detail. Because a vision is nothing without the people who bring it to life.

Our philosophy With over 25 years of experience in vintage, we pour our hearts into our company every single day. We’ve watched the city shift and the vintage landscape grow. These days, the city is flooded with 'vintage' shops that compete on price, putting the market at risk and undermining the quality and craftsmanship that true vintage represents. We believe in something different: quality over quantity, conscious choices and a strong connection to our local community.

We’re grateful to see the modern vintage lover becoming more mindful: understanding that where you spend your money shapes your city. That choosing to support local, independently owned shops means investing in people who care deeply, not only about fashion, but about sustainability and storytelling. So shop with purpose, you decide what kind of city you live in.