Diesel was born in the late 1970s in Molvena, in Italy's Veneto region. Renzo Rosso started out with Adriano Goldschmied and took full control of the company in the mid-1980s. Jeans were at the heart of the label from day one, and denim remains Diesel's most important category. Pick up a vintage Diesel piece and you can feel it: heavy fabrics, solid zips and finishing made for everyday wear.
In the 1990s Diesel stood out for its advertising as much as its clothes. The 1991 campaign "Guides for Successful Living" spoofed the glossy world of advertising with dark humour and won a Grand Prix at Cannes in 1992. The same attitude runs through the designs of the era: workwear with an unexpected detail, a daring wash or an off-beat cut.
In vintage, Diesel's jackets are what people look for most: leather and suede styles and jackets borrowing from workwear and military clothing, alongside the jeans the brand started with. Because every piece is one of a kind, our selection changes all the time. You'll find jackets among our men's vintage jackets and coats, and leather pieces in men's vintage leather. After jeans instead? Browse men's vintage denim or our Levi's page.
Diesel's 1990s and early 2000s pieces come from a period when the brand set itself apart through materials and details. Suede that has softened with age, leather with its own patina and denim with genuine wear are things you can't buy new. Every piece is one of a kind; we check the seams, zips and lining, so you know exactly what you are getting.
A Diesel jacket sits easily over a plain jumper from our vintage knitwear and straight-leg jeans, while a leather jacket works over a shirt or hoodie. For more relaxed labels from the same era, take a look at Armani Jeans.
For many fans, the 1990s and early 2000s are Diesel at its most interesting. The brand experimented freely with materials back then: washed leather, suede with a lived-in look and jackets borrowing from military and workwear. Those pieces are hard to find in good condition today, which makes a well-kept one special. We only ever have one of each.
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