Etro was founded in Milan in 1968 by Gerolamo "Gimmo" Etro, not as a fashion house but as a textile company. Its foundation was luxury fabric made from noble, natural fibres. You can still sense that heritage: at Etro a design starts with the material and the pattern, and only then with the cut.
In 1981 the house introduced the paisley pattern that has been tied to its name ever since. The motif goes back to an ancient teardrop shape and was partly inspired by a collection of historic shawls dating from 1810 to 1880. The winged horse Pegaso became the house emblem. Leather goods, a home line and fragrances followed the fabrics, then womenswear and menswear in the 1990s; in 1996 Etro showed at Milan Fashion Week.
In vintage, Etro mostly turns up in pieces where the fabric takes centre stage: silk blouses, fine-knit cardigans and jumpers, and of course anything in the signature paisley. Because every piece is one of a kind, our selection changes all the time. You'll find blouses in vintage blouses and tops and knits in women's vintage knitwear. More from the great fashion houses is in designer vintage.
Hold a vintage Etro piece and you notice the difference in the fabric: silk that drapes beautifully, knits with rich depth of colour and prints full of detail. We check every piece for seams and signs of wear and state the material as given on the label.
A lustrous or printed Etro blouse looks best with calm pieces, such as a plain skirt from vintage skirts or dark tailored trousers. If you love rich prints, also explore Missoni and Kenzo.
Etro remained in family hands for decades, with the founder's children leading its collections. You can see it in the consistency of the style: rich patterns, natural materials and a bohemian elegance that never dates.
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