Max Mara began in 1951 in Reggio Emilia, when Achille Maramotti set up his ready-to-wear business. It was first called Confezioni Maramotti, with the Max Mara name arriving around three years later. From the start, the focus was on beautifully cut, wearable clothes, and above all on coats.
In 1981 French designer Anne-Marie Beretta created coat number 101801 for Max Mara: a generously cut, camel-coloured coat in wool and cashmere that went on to become the house's best-selling piece. In 2013 came the Teddy Bear Coat, inspired by archive designs from the 1980s. Together they sum up what Max Mara is about: timeless shapes and materials made to last for years.
Vintage Max Mara is mainly about coats and blazers, in materials such as wool and cashmere and in calm shades like camel. With a vintage coat, also check the composition label: a high share of wool or cashmere shows in the way the coat hangs and how warm it is. These are pieces you'll wear for years, and their simplicity makes them easy to style. Every piece is one of a kind, so the selection is always changing. Find more outerwear in women's vintage coats and jackets.
A camel or brown coat goes with almost everything: a roll-neck and straight jeans, a dress or tailored trousers. Wear a double-breasted blazer on its own over a white shirt, or as part of a suit; see women's vintage suits and sets for more. If European fashion houses are your thing, explore designer vintage or Munich label Escada.
With a wool or cashmere coat, we inspect the fabric for moth holes, pilling and wear at the collar and cuffs, and look closely at the lining and buttons. Whatever we find, we describe honestly, and we measure shoulder width, chest, sleeve length and overall length ourselves. Give a cashmere coat a gentle brush after wearing and let it air outdoors from time to time.
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