Franco Moschino (1950–1994) spent the 1970s working as an illustrator for Gianni Versace before launching his own label in 1983 with the collection Moschino Couture!. He used humour and satire to poke fun at the fashion world: jackets embroidered with slogans such as "Expensive Jacket" and campaigns carrying the line "Stop the Fashion System". Fashion museums describe him as the court jester of fashion. After his death in 1994, his assistant Rossella Jardini took over as creative director.
Cheap and Chic arrived in 1988 and carried the same playful irony: surprising collars, graphic prints and classic cuts with a wink. Alongside Cheap and Chic you'll also come across the Boutique Moschino label in vintage. The difference is often in the details, but the signature stays the same: feminine silhouettes, strong colours and designs that are always slightly different from what you expect.
Vintage Moschino is often womenswear with character: dresses, blazers and coats in which a classic cut gets an unexpected twist. Because every piece is one of a kind, our selection changes all the time. You'll find dresses in our vintage dresses, and blazers and coats in women's vintage jackets and coats. All pieces from well-known designers are gathered in designer vintage.
With vintage Moschino it pays to check the label: Moschino Couture!, Cheap and Chic and Boutique Moschino are different lines. We always state the label, fabric and condition, and we measure every piece ourselves, as Italian sizes from the 1980s and 1990s often come up smaller than today's.
A Moschino blazer is a statement on its own: wear it with simple jeans or over a plain dress. If you like designers who approach fashion with a smile, also take a look at J.C. de Castelbajac and Kenzo.
Moschino asked what fashion actually means, and answered with a smile. That attitude is exactly what makes vintage Moschino so sought after today: the pieces are well made, but never too serious. A blazer or dress from the 1980s or 1990s brings personality to any wardrobe without looking like fancy dress.
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